Cisco announced this month that it will advise Guadalajara’s Ciudad Creativa Digital project, with the mission of creating a world class hub of digital media production and information technology. On October 3rd, Cisco signed an agreement with Fideicomiso Ciudad Creativa Digital laying out a roadmap for the collaboration.
Cisco will share global best practices with Guadalajara’s effort, as the city moves to become the Vancouver of Mexico, analogous to the West Coast Canadian City’s role in Hollywood and Canadian movie production. Guadalajara hopes to foster a human and technology infrastructure in Television, Motion Picture, Interactive Multimedia, Digital Animation, e-Learning, mobile applications, and video development.
“Technology plays a significant role in urban transformation, reinforcing the competitiveness of cities and its capacity to attract talent and investments. We are pleased to participate in this project with the city of Guadalajara, offering our experience designing smart cities and helping them to become the first creative cluster in the region working under this concept. This endeavor is part of Cisco’s strategy in Mexico to support the country in their development of smart cities nationwide,” said Jordi Botifoll, President of Cisco in Latin America.
Ciudad Creativa Digital is a National Public Policy that seeks to position Mexico as a world leader in creating content for the Hispanic market. A Project of urban renewal, the project represents a smart city prototype for México and LATAM.The Federal Government, the State Government of Jalisco and the municipal government of Guadalajara participate in the Trust.
Digital Creative City is a place designed as an ideal environment to create, generate knowledge, foster talent, and immerse yourself in new technologies enhancing your quality of life and your potential for the development of innovative ideas
“We are certain that signing this Memorandum of Understanding is the first step forward that Ciudad Creativa Digital can give in the process of improving the experience and quality of life of the inhabitants of Guadalajara, Jalisco and México, implementing technology solutions for a changing world. We welcome having Cisco® world leading expertise for this endeavor. We hope this is the first of many opportunities for collaboration between all parties”, highlighted Mauricio Navarro, President of the Fideicomiso Ciudad Creativa Digital Guadalajara.
The pilot will involve the following projects:
City administration: Smart building design, city Wi-Fi with multiple connections to city systems, urban command center.
Citizen services: Citizen collaboration platform, connected plaza with multiple technologies.
Street-level urban services: Examples include smart public safety, smart parking, smart traffic, smart lighting, smart waste management, smart environment.
Cisco has been participating in more than 90 similar projects around the world, including in the cities of Barcelona, Spain; Toronto, Canada; Hamburg, Germany; Rio de Janeiro, Brazil; and Guayaquil, Ecuador.